ORAL CLEAN 歐可麗-牙間刷篇
ORAL CLEAN – Interdental Brush Edition
ORAL CLEAN – Interdental Brush Edition
DESIGNER: KEVIN KUO
此設計以鯊魚的血盆大口作為主體，將其充滿張力的形象轉化為隱喻人類口腔清潔困難的趣味設計。鯊魚擁有密集且多層次的牙齒結構，象徵矯正牙齒者難以清潔的現實痛點——卡垢、藏渣、藏菌，每一口都像在收集海底垃圾。
為了降低過於血腥的視覺刺激，我們以人類牙套結構合成鯊魚牙齒，幽默又反差地呈現：就連鯊魚這種霸主都需要潔牙幫手，那麼戴牙套的你，怎麼能不用對的工具？
畫面中加入一位潛水員手持 ORAL CLEAN 歐可麗牙間刷，正深入牙縫清潔，象徵品牌產品的針對性與專業性。結合畫面中小魚、藻類、貝殼、寄生物等細節，也暗示口腔若未清潔乾淨，將成為細菌與殘渣的溫床。
整體視覺不僅吸睛，更用誇張的手法巧妙呈現「戴牙套的人真的超需要這支牙間刷」的產品訴求，跳脫常規牙刷行銷圖文，為品牌創造鮮明記憶點與話題性。
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為了降低過於血腥的視覺刺激，我們以人類牙套結構合成鯊魚牙齒，幽默又反差地呈現：就連鯊魚這種霸主都需要潔牙幫手，那麼戴牙套的你，怎麼能不用對的工具？
畫面中加入一位潛水員手持 ORAL CLEAN 歐可麗牙間刷，正深入牙縫清潔，象徵品牌產品的針對性與專業性。結合畫面中小魚、藻類、貝殼、寄生物等細節，也暗示口腔若未清潔乾淨，將成為細菌與殘渣的溫床。
整體視覺不僅吸睛，更用誇張的手法巧妙呈現「戴牙套的人真的超需要這支牙間刷」的產品訴求，跳脫常規牙刷行銷圖文，為品牌創造鮮明記憶點與話題性。
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This concept uses the gaping jaws of a shark as the central visual metaphor, transforming its intense, predatory image into a humorous reflection of the challenges in human oral hygiene. The shark's densely layered teeth represent the real struggles faced by people with braces: trapped plaque, hidden debris, and bacteria build-up—every bite like a net for underwater garbage.
To soften the graphic intensity, the shark’s teeth are fused with human orthodontic braces, creating an ironic and humorous contrast: Even a top predator needs cleaning help—so if you're wearing braces, how can you go without the right tool?
A diver is shown entering the shark’s mouth, armed with an ORAL CLEAN interdental brush, deep-cleaning between the teeth. This dramatizes the product’s precision and professional focus. Supporting visual elements—such as small fish, algae, shells, and parasitic organisms—subtly hint at what happens when the mouth is neglected: it becomes a breeding ground for bacteria and residue.
The result is a bold, exaggerated visual that’s both eye-catching and thought-provoking, powerfully conveying the core message:
“If a shark needs help cleaning, your braces definitely do.”
It breaks away from conventional dental marketing visuals and establishes a strong, memorable identity for the brand.
“If a shark needs help cleaning, your braces definitely do.”
It breaks away from conventional dental marketing visuals and establishes a strong, memorable identity for the brand.
