EVENT PLANNER : 國父紀念館 - BIRDY
DESIGER : SOFIA HUANG | KEVIN KUO
ILLUSTRATOR : PEI
DESIGN DIRECTOR : HSIAO YUAN KUO
/幕前幕後，角色不設限 - 台灣女孩日
主辦單位 : 國立國父紀念館
協辦單位：文化部影視及流行音樂產業局 | 金鐘60
節日 : 10/11國際女孩日 (10/11台灣女孩日)
10月11日是「臺灣女孩日」，源自聯合國於2011年通過的「國際女孩日」，旨在提升對女孩教育、健康、安全及性別平等的重視。臺灣自2013年起響應，將這一天正式訂為「臺灣女孩日」，並推動「提升女孩權益行動方案」，從健康、教育、媒體形象到脫離刻板印象等面向提出策略，支持女孩發展。民間如勵馨基金會亦積極倡議，呼籲社會正視女孩在成長過程中可能遭遇的不平等待遇。每年各地舉辦講座、影展、活動，期望喚起公眾對女孩權益與潛能的重視，讓她們能自由追夢、勇敢發聲。
活動為響應「臺灣女孩日」，以影視產業為主題，結合金鐘獎60週年的文化意義作為議題包裝，帶領民眾從幕前幕後多元專業角色認識產業面貌，並聚焦女性從業者的真實故事與專業成就。透過主視覺與趣味互動，引導民眾理解性別多元與平權理念，強化社會認同，並活化國館性別議題推廣資源，本活動亦融入女性從業者在長工時、高壓環境下，對身體自主與健康知識的關注與支持，促進與一般大眾的參與連結。
活動日期: 2025/10/11~2025/10/12
Taiwan Girl’s Day (October 11)
Originating from the United Nations’ International Day of the Girl Child established in 2011, Taiwan Girl’s Day was officially designated in 2013 to promote girls’ education, health, safety, and gender equality. The government launched the Action Plan for Promoting Girls’ Rights, addressing issues such as health, education, media representation, and breaking gender stereotypes. Civil organizations like the Garden of Hope Foundation also actively advocate for girls’ rights, raising awareness of inequality faced during their growth. Each year, forums, film screenings, and public events are held across Taiwan to encourage girls to pursue their dreams and speak out with confidence.
Originating from the United Nations’ International Day of the Girl Child established in 2011, Taiwan Girl’s Day was officially designated in 2013 to promote girls’ education, health, safety, and gender equality. The government launched the Action Plan for Promoting Girls’ Rights, addressing issues such as health, education, media representation, and breaking gender stereotypes. Civil organizations like the Garden of Hope Foundation also actively advocate for girls’ rights, raising awareness of inequality faced during their growth. Each year, forums, film screenings, and public events are held across Taiwan to encourage girls to pursue their dreams and speak out with confidence.
This year’s event, held in response to Taiwan Girl’s Day, takes the film and television industry as its theme, aligning with the 60th anniversary of the Golden Bell Awards. It invites the public to explore diverse professional roles both on and off stage, highlighting the real stories and achievements of women in the industry. Through the main visual and interactive experiences, the event promotes understanding of gender diversity and equality while strengthening public awareness. It also integrates discussions on women’s health and body autonomy under long working hours and high-pressure environments, encouraging empathy and active participation.
Event Dates: October 11–12, 2025
中央新聞LINE TODAY : https://liff.line.me/14549871....../v3/article/60nopWX......
大媒體新聞網LINE TODAY : https://today.line.me/tw/v3/article/5yNvRRM?utm_source=lineshare
華視新聞 : https://news.cts.com.tw/cna/life/202510/202510112522111.html
經濟日報 : https://money.udn.com/money/amp/story/7307/9063996
Yahoo新聞：https://tw.news.yahoo.com/....../6a68e4dd-8c6c-3666......
館長王藍生訪談：https://youtu.be/-1oeJ4FKEys?si=M2Ko9JZYAw288Aja
大媒體新聞網LINE TODAY : https://today.line.me/tw/v3/article/5yNvRRM?utm_source=lineshare
華視新聞 : https://news.cts.com.tw/cna/life/202510/202510112522111.html
經濟日報 : https://money.udn.com/money/amp/story/7307/9063996
Yahoo新聞：https://tw.news.yahoo.com/....../6a68e4dd-8c6c-3666......
館長王藍生訪談：https://youtu.be/-1oeJ4FKEys?si=M2Ko9JZYAw288Aja
主視覺設計理念:
主視覺以「幕前幕後，角色不設限」為核心，先用薰衣草紫到深紫的光譜鋪底，混入高彩度、帶雷射箔質感的中性色，營造尊貴卻不張揚的光澤。畫面中散落的亮帶與微粒，像彩帶與亮片在空氣裡閃動，象徵所有在影視產業中發光的女孩——無論站在鏡頭前或默默於台後，都值得同樣的掌聲。這正呼應今年活動從影視產業切入、聚焦女性從業者專業與真實故事的出發點。
右上角以黃到藍的漸層橢圓塑造「聚光燈」，半透明圓片則擴散成舞台上空的光暈，與標題筆畫交錯，隱喻光束在「幕前／幕後」之間自由流動——只要投入專業，每個角色都能被看見、被平等對待。這也銜接活動以性別平權為核心、引導大眾理解多元價值的策畫精神；畫面中的聚光符碼亦取材自互動關卡裡的舞台象徵語彙。
背景加入細緻的膠片顆粒、像素化光斑與若隱若現的「TAIWAN / GIRL’S DAY / 臺灣」字影，形成多層次的銀幕空氣；右下角的底片軸線則把觀者的視線帶入故事場域，點名本次結合影視語彙的策展脈絡。
中文字體以宋體為骨，重塑成「剛中帶柔、柔中帶剛」的韻度：銳角如鏡頭的對焦，圓筆如燈下的柔光。特別把「幕」字的「巾」勢拉長，致敬「巾幗」之名；「後」字長挑收筆，像一束延展的光，連結前景與後台，形成視線的導引與叙事的餘韻。
整體構圖讓光、色、字彼此纏繞：舞台上的聚光，與幕後的節奏同頻；典雅的紫系與雷射邊緣在移步換景間細微變色，象徵每一位女孩在不同視角下都折射出獨一無二的能耐。這是一張把理念化為舞台語言的海報——從 Spotlight 到 Backstage，每個角色無限延展，一同為台灣女孩日寫下更亮的篇章。
The visual centers on the theme “On and Off Stage, No Limits to Roles.” A lavender-to-deep-purple spectrum forms the base, infused with high-saturation, laser-foil neutrals that create a subtle yet refined sheen. Scattered light bands and particles resemble ribbons and sequins shimmering in air—symbolizing women in the film industry who shine both in the spotlight and behind the scenes, all equally deserving of applause.
A yellow-to-blue gradient ellipse shapes the spotlight, while translucent orbs diffuse into a soft stage glow, intertwining with the typography to symbolize light flowing freely between frontstage and backstage. This reflects the event’s focus on gender equality and diverse representation, extending the stage metaphor found throughout the interactive exhibition.
The background integrates delicate film grain, pixelated flares, and faint layers of text—“TAIWAN / GIRL’S DAY / 臺灣”—creating cinematic depth and atmosphere. A film-reel axis at the bottom guides the viewer’s eye into the narrative, echoing the curatorial link to visual storytelling.
The Chinese typography is reconstructed from Song typeface, balancing strength and softness—sharp angles like a camera’s focus, rounded strokes like light beneath the lens. The extended stroke of “幕” honors the word 巾幗 (women of strength), while the elongated tail of “後” stretches like a beam of light connecting stage and backstage, completing the visual rhythm.
Through intertwined light, color, and form, the composition harmonizes elegance with empowerment. The purple tones and holographic edges shift subtly with perspective, symbolizing how every woman radiates her own brilliance. This poster transforms concept into visual poetry—from Spotlight to Backstage, every role shines without boundaries, illuminating a brighter chapter for Taiwan Girl’s Day.
闖關集點卡
此設計以主視覺「幕前幕後，角色不設限」為核心延伸，整體概念取材自亞洲影視界最具代表性的頒獎典禮——金鐘獎。版面靈感來自典禮上宣布得獎人的 頒獎卡片，以大字體呈現獲獎者姓名與作品，象徵榮耀的聚焦瞬間。為避免誤讀與強化記憶性，版面設計採用明確層級與留白比例，搭配評審簽名與蓋章區塊，強調「見證與認可」的象徵意義。
上方示例以第54屆金鐘獎女主角得主鐘欣凌為案例，呈現其獲獎作品與名言，讓參與活動的民眾在闖關互動中了解過往女性得獎者的故事與精神，並藉由「模擬頒獎」的形式，讓大眾親自體驗評審與頒獎的榮耀時刻。
下方設置三個關卡貼紙／簽章區塊，象徵典禮中層層遴選的過程。參與者需逐一完成任務、收集貼章，彷彿親身參與頒獎典禮流程。此設計讓整體活動體驗更具儀式感，也使民眾在互動中感受到女性在影視產業中努力與堅持的價值。整體視覺語彙以紫色系搭配柔霧光暈延續主視覺氛圍，展現榮耀、尊貴與柔韌的女性力量。
The design extends the event’s main theme, “On and Off Stage, No Limits to Roles,” drawing inspiration from the prestigious Golden Bell Awards in Asia’s television industry. The layout references the iconic award announcement card, where the winner’s name and work are displayed in large type to symbolize the moment of recognition and honor. Clear hierarchy and ample white space enhance readability, while signature and stamp zones at the bottom reinforce the sense of certification and legitimacy.
The upper section features an example from the 54th Golden Bell Awards – Best Actress Chung Hsin-Ling, presenting her winning quote and work. This allows participants to learn about the achievements and spirit of past female winners during the interactive experience. By simulating the award presentation process, the public can personally engage in the symbolic act of acknowledgment and celebration.
Three checkpoint sticker areas at the bottom represent the multi-stage judging process. Participants collect stamps by completing each task, mirroring the experience of presenting an award. This interactive design creates a ceremonial atmosphere that deepens public empathy for women’s perseverance and challenges in the film and television industry. The overall color palette continues the lavender-to-deep-purple tone of the main visual, expressing a refined balance of prestige, warmth, and feminine resilience.
識別證
打卡手板
DIY貼紙明信片
此設計以「幕前幕後，角色不設限」為概念延伸，從「女性人偶」出發，象徵每位女孩都能自由選擇屬於自己的角色與樣貌。貼紙內容結合影視產業中的多種職位象徵道具——如攝影機、導演喇叭、獎盃、打板等，代表在舞台前後各自發光的專業角色。
設計上以柔霧光澤的薰衣草紫與深藍作為主色，延續主視覺的舞台聚光氛圍，讓貼紙在不同光線下呈現多層次的質感與細節。每個服裝、髮型與配件皆代表不同的產業職能與性格象徵，鼓勵參與者在拼貼時思考：
「如果是我，我會選擇成為哪一個幕前或幕後的角色？」
「如果是我，我會選擇成為哪一個幕前或幕後的角色？」
透過這份貼紙卡，民眾可自由拼貼出屬於自己的造型與職位組合，或以創意方式混搭，象徵「每個角色都能被看見、每個夢想都能被實現」。同時，這也是活動的延伸紀念品，讓參與者在回家後仍能透過創作與互動，延續臺灣女孩日「多元、自由、平權」的精神。
The sticker design extends the theme “On and Off Stage, No Limits to Roles,” beginning with a female character figure that symbolizes freedom of identity and self-expression. Each accessory represents a different role in the film and television industry—from cameras and clapperboards to director megaphones and trophies—celebrating the many professionals who shine both in front of and behind the scenes.
The design adopts a lavender and deep blue palette with a soft, luminous texture inspired by stage lighting, continuing the event’s visual tone. Each hairstyle, outfit, and tool icon reflects a unique profession and personality, encouraging participants to imagine:
“Which role would I choose to play—on stage or behind the scenes?”
“Which role would I choose to play—on stage or behind the scenes?”
Participants can mix and match the stickers to create their own character, combining styles and professions as a form of creative expression. This interactive collectible serves as both a memorable keepsake and a symbolic activity that reinforces the event’s message of diversity, freedom, and equality—reminding everyone that every role matters, and every dream deserves the spotlight.
職業留言板
職業配對小卡
關卡背板
關卡帆布
