DESIGNER: HSIAO YUAN KUO
DESIGN DIRECTOR : YVONNE LIN
CLIENT : HE PENG / ÉTERNITÉ NATURE SKINCARE - AUSTRALIA
DESIGN DIRECTOR : YVONNE LIN
CLIENT : HE PENG / ÉTERNITÉ NATURE SKINCARE - AUSTRALIA
ÉTERNITÉ 永恆護膚 - Advertising Design
這張視覺以ÉTERNITÉ 高效修復乳液為核心，跳脫傳統保養品「氛圍系」柔美套路，反其道而行，透過戲劇化的破格設計，直接點破膚況真相：乾裂紋＝蛇皮感，脫屑＝撕裂破洞感。
設計靈感來自中國文化中耳熟能詳的經典角色——白蛇傳中的白素貞。她作為「白蛇」與「美女」的雙重象徵，既擁有神祕氣質，又需掩飾蛇鱗的破綻。
我們用一句話幽默設定：「連白素貞都靠這瓶乳液撫平蛇鱗紋！」喚起共鳴、深化記憶點。
我們用一句話幽默設定：「連白素貞都靠這瓶乳液撫平蛇鱗紋！」喚起共鳴、深化記憶點。
視覺構圖以局部肌膚破洞特效＋蛇鱗乾裂質感，讓觀者瞬間對「乾裂」問題有感，也讓乳液的「高效修復」功能透過畫面語言直覺傳達。
整體風格融合美感與創意，既突出產品功能，又保有品牌一貫的高級自然感調性，並強化「亞洲人膚質專屬研發」的品牌差異。
-------
整體風格融合美感與創意，既突出產品功能，又保有品牌一貫的高級自然感調性，並強化「亞洲人膚質專屬研發」的品牌差異。
-------
This visual centers around ÉTERNITÉ’s Intensive Repair Lotion, boldly departing from the traditional “soft and atmospheric” aesthetic often seen in skincare branding. Instead, it takes a dramatic and disruptive design approach to reveal the raw truth of skin conditions: dryness and cracks are portrayed as snake-like scales; flakiness is visualized as torn, ruptured skin.
The inspiration comes from a beloved figure in Chinese folklore — Bai Suzhen, the iconic white snake from The Legend of the White Snake. As both a mythical serpent and a beautiful woman, she embodies a duality of mystery and elegance, while also hiding the imperfections of her scales.
With a touch of humor, we sum it up in one line:
“Even Bai Suzhen uses this lotion to smooth out her snake scales!”
— a memorable twist that sparks connection and recall.
“Even Bai Suzhen uses this lotion to smooth out her snake scales!”
— a memorable twist that sparks connection and recall.
The composition blends localized skin tear effects with dry, scaly textures, allowing viewers to instantly resonate with the issue of skin cracking. At the same time, the visual language intuitively communicates the lotion’s powerful restorative effect.
This campaign fuses aesthetic sophistication with creative storytelling — highlighting the product’s functionality while preserving ÉTERNITÉ’s refined, nature-inspired tone. It also reinforces the brand’s unique commitment to formulas specially developed for Asian skin.
META廣告效益
透過與夥伴們討論的策略設計的行銷廣告，有別于以往美業的視覺圖文。用5000元三週的時間，為品牌帶來1個半禮拜CTR維持在10.22%，比起過往的6.05%。
最後廣告結束後仍維持在6.58%
最後廣告結束後仍維持在6.58%
Through collaborative strategy and design discussions with our team, we created a marketing ad campaign that broke away from conventional beauty industry visuals.
With just NT$5,000 over a three-week period, the campaign achieved a CTR of 10.22% during the first week and a half — a significant increase compared to the previous average of 6.05%.
Even after the campaign ended, the click-through rate remained strong at 6.58%, showcasing the ad’s lasting impact and effectiveness.
