ORAL CLEAN 歐可麗-電動牙刷篇
ORAL CLEAN – Electric Toothbrush Edition
ORAL CLEAN – Electric Toothbrush Edition
DESIGNER: KEVIN KUO
此海報以「亞洲人口腔專屬設計 × 牙垢區域打擊戰」為核心，以趣味同時諷刺的手法揭露現代人對「外在形象」與「第一印象」的標準。整張臉被氣泡紙包覆，象徵人們過度重視外表包裝、五官精緻，卻忽略了最容易暴露真實印象的是你的笑容及牙齒。透過有張力的惡趣味構圖，強調大眾對牙齒清潔的對於第一印象的重要性。
畫面中唯獨嘴巴被「刻意裸露」，讓觀者的視覺焦點強制聚焦在牙齒本身：當笑容中殘垢、牙漬明顯，就算五官再美，也會被瞬間打入「不乾淨」的第一印象。而兩位「油漆工人」正認真刷洗牙齒，象徵 ORAL CLEAN 歐可麗電動牙刷對牙齒每個區域的精細照護，從潔白、潔淨、柔和深層清除殘渣——就像為你的形象做最後一筆打光！
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畫面中唯獨嘴巴被「刻意裸露」，讓觀者的視覺焦點強制聚焦在牙齒本身：當笑容中殘垢、牙漬明顯，就算五官再美，也會被瞬間打入「不乾淨」的第一印象。而兩位「油漆工人」正認真刷洗牙齒，象徵 ORAL CLEAN 歐可麗電動牙刷對牙齒每個區域的精細照護，從潔白、潔淨、柔和深層清除殘渣——就像為你的形象做最後一筆打光！
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This poster centers around the theme: “Targeted Plaque Elimination × Tailored Oral Care for Asian Mouths.” With a playful yet satirical tone, it reveals modern society’s obsession with outer beauty and first impressions.
The entire face is wrapped in bubble wrap—symbolizing how people overprotect and perfect their appearance and facial features—while the mouth is deliberately exposed, highlighting the truth: nothing reveals your true impression more than your smile and your teeth.
By using a striking, darkly humorous composition, the design forces viewers to focus on the uncovered mouth. It suggests that even the most perfectly sculpted face can’t hide the negative impact of visible plaque or stains. If your smile looks dirty, your first impression is instantly downgraded.
Inside the mouth, two miniature “painters” are seen scrubbing the teeth, representing ORAL CLEAN’s electric toothbrush. They symbolize precise, thorough, and gentle care across all areas of the mouth—working like meticulous artists to polish your image, one tooth at a time.
