DESIGNER: KEVIN KUO
ART DIRECTOR: YVOONE LIN
ART DIRECTOR: YVOONE LIN
/ÈTERNITÈ依特奈 澳洲保養品牌-奇蹟撫紋乳液廣告及策略設計
此次受到澳洲品牌在台灣的委託，協助該品牌進行廣告設計及吸引活動的策略規劃
使該活動在短短1周內獲得10位以上知名部落客推廣，受到百位陌生客試用
以及FB、IG近4萬多人的觸擊、近2000多人的按讚
29位以上的分享轉發，並且CTR高達13.07%。
此次受到澳洲品牌在台灣的委託，協助該品牌進行廣告設計及吸引活動的策略規劃
使該活動在短短1周內獲得10位以上知名部落客推廣，受到百位陌生客試用
以及FB、IG近4萬多人的觸擊、近2000多人的按讚
29位以上的分享轉發，並且CTR高達13.07%。
設計理念：
此設計以印象派大師梵谷的經典自畫像為靈感，進行視覺重構與趣味詮釋，打造出一場跨越世紀的「百年護膚奇蹟逆轉之旅」。
畫面將梵谷象徵性的印象派油彩筆觸與歲月乾裂肌理轉化為肌膚老化的隱喻——粗糙、斑駁、黯淡，甚至梵谷的臉上還因為熬夜作畫，而出現熬夜型肌膚症狀：黑眼圈、痘痘、內分泌失調的小瑕疵。
而當ETERNITÉ 的奇蹟撫紋乳液被輕輕點上，他的整張臉開始變得水潤透亮、輪廓飽滿、皺紋撫平、神清氣爽，像是從百年畫布中活生生走出來，而因為畫做大賣而變成現代富豪——不只畫風逆轉，形象也瞬間晉升收藏等級！
更巧妙的是，畫面右上角以「破洞」形式象徵梵谷耳垂的地方，也回應了梵谷自己把耳垂割掉的故事，營造一種視覺衝擊與品牌功能的戲劇張力及黑色幽默。
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Design Concept
This design draws inspiration from the iconic self-portrait of Impressionist master Vincent van Gogh, reimagined with a playful and contemporary visual interpretation. It presents a “century-spanning miracle skincare reversal journey,” blending classic artistry with modern beauty storytelling.
This design draws inspiration from the iconic self-portrait of Impressionist master Vincent van Gogh, reimagined with a playful and contemporary visual interpretation. It presents a “century-spanning miracle skincare reversal journey,” blending classic artistry with modern beauty storytelling.
The visual metaphorically transforms Van Gogh’s signature brushstrokes and cracked textures into symbols of aging skin—roughness, dullness, discoloration. His tired expression reveals signs of modern skin fatigue: dark circles, blemishes, and hormonal breakouts caused by sleepless nights painting.
As a drop of ETERNITÉ’s Miracle Wrinkle-Repair Lotion touches his skin, his entire face begins to transform—becoming hydrated, radiant, firm, and refreshed—like he’s stepping out of a centuries-old canvas into the present. His look shifts from tortured artist to wealthy modern collector, not only reversing his painting style but elevating his image to “investment-grade” brilliance.
A clever visual twist: the upper-right corner features a “ripped hole” aligned with Van Gogh’s missing ear, referencing his infamous act of self-mutilation. This adds a layer of visual impact, dramatic humor, and symbolic depth that ties the brand’s skincare power to both art history and transformation.
