DESIGNER: HSIAO YUAN KUO / SOFIA HUANG
PHOTOGRAPHER: CONSTAN LIN
ART DIRECTOR : SHIRLEY LIU
DESIGN DIRECTOR: HSIAO YUAN KUO
PHOTOGRAPHER: CONSTAN LIN
ART DIRECTOR : SHIRLEY LIU
DESIGN DIRECTOR: HSIAO YUAN KUO
TU 酥館 - 台式炸機 (高雄鹽埕店)
- TU SU GUAN TAIWANESE FRIED CHICKEN -
- TU SU GUAN TAIWANESE FRIED CHICKEN -
地點: 高雄市鹽埕區五福四路217號(駁二特區附近)
電話: 07-5217315
PAPER MENU
設計理念:
本次菜單設計以「Fast Food as Interface」為核心命題，將炸雞視為一種可被操作、被閱讀、被進入的未來系統。視覺語言大量引用 HUD 介面、數值模組與霓虹光暈線條，讓紙本菜單不再只是靜態載體，而是一張模擬未來城市中即時資訊面板的實體介面。深藍色基底象徵夜間城市與宇宙空間，承載品牌識別的藍與粉霓虹光譜，在冷冽科技感與高飽和食慾刺激之間取得精準平衡，使「未來感」不流於冰冷，而是轉化為具有溫度與能量的用餐體驗。整體版面以遊戲 UI 的邏輯進行資訊編排，透過光框、層級與視覺權重，主動引導視線聚焦於品牌最具價值的炸雞品項、特色醬料與組合選擇，讓消費者在無意識中完成理解與決策。G-PUNK 吉祥物與手繪角色作為系統中的「使用者角色」，穿梭於數據介面之中，為高度理性的資訊結構注入情感與敘事，形成一個介於快餐文化、遊戲世界與賽博城市之間的品牌宇宙。此設計嘗試重新定義菜單的角色——它不只是點餐工具，而是一個可被體驗的未來入口，將炸雞轉化為一場跨越味覺、視覺與文化想像的沉浸式互動。
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This menu design is built around the core concept “Fast Food as Interface,” treating fried chicken as a future system that can be operated, read, and entered. Drawing heavily from HUD interfaces, data modules, and neon glow lines, the printed menu transcends its role as a static medium to become a physical simulation of a real-time information panel in a futuristic city.
A deep blue base evokes nocturnal urban landscapes and outer space, carrying the brand’s signature blue and pink neon spectrum. This creates a precise balance between cold technological aesthetics and high-saturation appetite appeal, ensuring the “futuristic” feel remains energetic and inviting rather than sterile. The layout follows game UI logic, using light frames, hierarchy, and visual weight to actively guide attention toward the brand’s key fried chicken items, signature sauces, and combo selections—allowing users to intuitively understand and decide without conscious effort.
The G-PUNK mascot and hand-drawn characters act as “user avatars” within the system, moving through data-driven interfaces and injecting emotion and narrative into an otherwise rational information structure. This forms a brand universe that sits between fast-food culture, gaming worlds, and cyberpunk cities. Ultimately, the design redefines the role of a menu—not merely as an ordering tool, but as an experiential gateway to the future, transforming fried chicken into an immersive interaction that spans taste, visuals, and cultural imagination.
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